Slumming It With Style

More insight from Mary Reedson:

About the only thing that gets more attention than a good story about adorable baby animals, is a good story about someone nobly sacrificing things in the name of adorable baby animals. This theme is a trope, long established in hero archetype as presented in ancient written word, retold in oral legends, and manifested right up into modern day movies and video games. If the hero who sacrifices everything in the name of adorable, defenseless creatures happens to be a gruff, outspoken, politically incorrect anti-hero, all the better. Everyone, it seems, loves a not-really-that-lovable hero who’s willing to give up everything to save something adorable and defenseless.

The recipe of cuteness and assholery is a guaranteed sell to the public, and because of that, people will do whatever it takes to adopt the mold.

For die-hard fans of Black Jaguar White Tiger, Eduardo Serio is a delectable combination of politically incorrect and outspoken jackass with a heart of gold, who is devoted only to the care of his beloved “kids”. Those of us wise enough to look beyond the Hollywood bullshit see him for what he truly is: A spoiled rich kid too unlikeable to be popular without the aid of money, and lovable pets. You see, that’s the great illusion of Black Jaguar White Tiger, the idea that its founder, Eduardo Serio “gave up” his grand life in order to live in poverty while caring for his cherished big cats. The reality behind that illusion, is a millionaire who has perfected the art of slumming it with style.

Born Eduardo Moises (Serio), “Eddie” as his fans often call him, grew up surrounded by the wealthy elite of Hollywood’s premier neighborhoods, like Beverly Hills. He attended private schools and nonstop parties, often seen with his father, many times in the company of would-be models and/or actresses. The Moises family had an empire which included multiple mansion homes, in several countries, as well as multiple states within the U.S. When Eddie’s father was implicated in a massive money laundering scheme, namely the Edicom scandal, however, everything changed. Eddie’s father fled the US, and in order to keep his millions out of the hands of the U.S. government, most of that money was put in Eddie’s name. While his father lived in Mexico, (the Mexican authorities dropped the investigation into his part in the Edicom scandal, mostly due to his connections to shady Mexican politicians), and now safe from prosecution, Eddie continued to enjoy a life of luxury, owning two homes of his own, and multiple cars. He regularly flew back and forth from the U.S. to Mexico.

It was during one of these trips that Eddie convinced his cousin to give him a jaguar cub, as opposed to selling it to a client who intended to use it for a photo prop, which had been the original plan. The story of Cielo has since changed many times, growing more and more dramatic each time Eddie relates it. The fact remains, however, that Eddie himself explained how he got Cielo back when he hadn’t yet figured out how much money he could make off his animals. For anyone willing to fight Instagram, those original posts still exist (they were originally under Eddie’s name, but he changed the name of the account to Black Jaguar White Tiger after he founded it).

Here is the first rendition of how he came to possess Cielo. Please note, that when Eddie says he has not returned to his house in LA, he’s not homeless, he’s simply living in his mansion in Mexico.


And here is Eddie discussing the possibility of getting another big cat cub, shortly after he got Cielo. Notice that he clearly states that he’s afraid he’ll have to “give away” any cat he gets if it doesn’t get along with “daddy’s girl” Cielo.


And yet, he got a tiger, anyway.


But then his cousin (who has never been named, but whom informants have told us his father (Eddie’s uncle)  breeds and sells big cats) had a leopard up for grabs. Now, according to Eddie, all he needs is, specifically, a female lion, and he’ll die happy.


Look, like magic, now Eddie has a female lion. (This lion, Karma, eventually died from consuming pieces of wood furniture in Eddie’s house, and he promptly spent $1300 to have her DNA stored with a cloning facility, and has been paying (according to the clanging facility) $100 a year to keep her DNA stored there.)


It is blatantly clear, to anyone with a modicum of commonsense, that Eduardo Serio was a wealthy collector fulfilling a “bucket list” of exotic pets. These first animals grew up in Eddie’s mansion in Mexico, being tossed into the swimming pool and lounging in lawn chairs. It only took a matter of weeks for Eddie’s social media to explode as he collected new followers by the hour, oohing and aaahing over his adorable pets. When a few commenters started asking if he’d rescued them, suddenly, he started claiming that he had rescued them. The story of Cielo’s “rescue” morphed into one wherein Eddie went to battle on her behalf. In some of the most recent versions Eddie describes actually leaving the U.S. to fly down to Mexico and snatch the cub from the jaws of certain death.

The more popular the Black Jaguar White Tiger became, the more pious and destitute Eddie portrayed himself to be. And like any good liar, he kept just enough truth to his stories to make them believable. He regularly states that he “sold his home” in order to be with his cats. In reality, he sold one home, in favor of living in Mexico, where he now resides in the building complex which belongs to his family and now comprises Black Jaguar White Tiger. He often states that he “sold all of his cars” yet he continues to fly to the states to attend galas, nightclub events, and birthday parties for celebrity friends, as well as flying to other countries where he lives lavishly. According to Serio he “gave up everything for my kids” yet all of his father’s money went somewhere, and we know that it wasn’t to the U.S. government, where much of it is still owed.

One of the most shocking parts about Eddie’s “surprise” social media popularity and subsequent empire, is that he’s been involved in a company designed to make money off social media sites since 2010, three years before he every bought his first pet big cat. “Social Reality” was founded in 2010, and as this 2012 prospectus shows, the Moises Investment Group and Edwardo(sic) Moises Serio has voting and depositive control in the company. His Co Founder Rachel Brandt also has shares in the company.  For anyone not interested in reading the entirety of the lengthy legal document, it outlines how the company makes money off of advertising and promoting on social media. It also states that it is a private company, not a public one. It is no surprise, then, that just a few years later, Eddie now has some 6 million followers on social media sites, eating up his ever-growing lies, and eagerly sharing his adorable animal videos.

Right in plain site, a multimillionaire has so honed his “slumming it” persona that he can jet off to Austria for a ski vacation, and his fans cheer him on


exclaiming that he deserves a vacation while they fund his trip by donating their own hard-earned money to “support” the big cats that he’s purchased.

Yes, purchased.

Aside from the fact that Eddie himself has admitted to buying cats from breeders, a member of the exotic big cat trade recently took it upon himself to “warn” the BJWTWatchdog page against “accusing” Eddie of improperly caring for his cats. In the exact words of this breeder, and seller of big cats “If you are going to accuse a Mexican in Mexico that buys a million dollars worth of RARE cubs a year, of killing his animals, I think you might want to have proof.” So according to a big cat breeder and seller, who is personally involved in the trade big cats, Eddie spends a million dollars a year buying big cat cubs. The big cat breeder and exploiter who said this had no reason to lie. In fact, he was utilizing information he possessed about Eddie to try and convince us that we were in over our heads in raising concerns about Black Jaguar White Tiger.

If one looks at Eddie’s continually renewing “prides” of cubs which magically appear just as the prior “pride” of babies outgrows the cutesy stage, the idea that he’s buying these animals to maintain a constant flow of marketable cubs is completely believable. Add to it, the fact that the Mexican government only has about 30 cats officially registered to BJWT, while Serio boasts about owning 250 of them–virtually all of which arrived as cubs or young animals–and it’s not just believable, but probable. Despite Eddie’s claims, young cubs statistically make up the smallest percentage of animals in need of rescue because they offer the most profit margin when used for photos or as pets, yet cubs are BJWT’s primary bread and butter when it comes to their media presence. After all, nothing says “conservation” like playing “peekaboo” in your bedsheets with a big cat cub.

There’s even an entire underground pet trade for big cats in Mexico wherein young cubs are sold, and when they outgrow the playful stage, their buyers can simply trade them back in to the breeder for another small cub. Many of Black Jaguar White Tiger’s “rescues” are cubs which have just begun to eat solid food. A coincidence seems unlikely. But fans of BJWT remain blind to this, just as they remain blind to Eddie’s blatant shows of wealth.

While Eddie claims that he’s “never received a paycheck” (let’s not forget the dividends he receives from Social Reality), he regularly posts photos of his sneakers, as they’re destroyed by his “kids” chewing on them. Sneakers which average $400 a pop (and it should be noted that a “paycheck” is not the same as making money off donations to your foundation). Eddie asks his fans to support him half a dozen times a day, while snapping photos of his $5,000.00 Hublot watch, clenched in a tiger’s jaws or being licked by a lion.


His fans fail to grasp this advertisement of Hublot watches for what it is, even though Eddie actually labels it (with incorrect spelling) as an ad for Hublot watches. BJWT fans also seem unable to grasp the fact that Eddie gets paid by Instagram for all the hits on all of his posts–despite that sites like Forbes state that Instagram is a way to make a great deal of money in this fashion. Fans encourage each other to donate to BJWT on a daily basis, yet never ask where the money goes, taking it on blind faith that it goes to the animals, while Serio takes a private jet to Miami to hit the club scene. Fundraisers for BJWT put on by Eddie’s wealthy friends regularly bring in close to a quarter of a million dollars in one go, (notice that this fundraiser was put on by the same entity, Haute Living, that put on the party I linked to above, which showcased Eddie’s presence in L.A. Haute Living has been linked with Eddie’s family since the beginning, and they serve to make each other money) all tax deductible, yet fans worry in comments that Eddie doesn’t go to the doctor when he needs to because he doesn’t want to take money from the “kids”. Between the monthly donations–many fans enroll in a reoccurring donation format, which allows them to get benefits, and special emails–fundraisers, and the sale of tens of thousands of merchandise units a year, Black Jaguar White Tiger is the epitome of a successful business empire.  It is also noteworthy to know he still has not reported his US charity income to the IRS.


One of the “rewards” for pledging to give Eddie $1,000.00 a month or more was a two day play date with the kid,s until it was pointed out that Eddie was advertising cub petting, and the offer was removed from the BJWT website.

But poor, poor Eddie, he’s just a foul-mouthed anti-hero, living in poverty so that his pet rescued big cats can have a better life.

Long live those who have mastered the art of slumming it with style.

And may the genuinely poor ignorantly continue to support you in your endeavors, Eddie. Because God have mercy on you if they ever wise up and figure out that they’re paying a millionaire to tell them fairytales about how poor he is.


Comparison of Space

#EduardoSerio‘s 2.5 Acre Ranch with it’s “state of the art” dog run enclosures now used to house his 100 cats. And KR’s new enclosure for George and Yame. He will also be rotating the remainder of his cats between the new enclosure which is 62 acres and their original enclosures which are 2.5 acres so the cats can experience different smells etc. Pick the difference. KR’s has no cages in sight. Other than building a night den for his two cats, in an area which is one hectare, what you see is pretty much it. Note the difference: KR – no cages, two cats for one hectare as opposed to #BJWT – dog runs and 100 cats in 2.5 acres. All of those who endorse him are ignorant and lack any sort of empathy for the animals in this man’s exploitative hands.

Sept 20, 2016 BJWT Watchdog


Avant-garde Enclosure

#BJWT Behold the avant-garde enclosures these two stressed cats are living in. Are they let out for some enrichment? The only enrichment these animals have is when he shoves his Iphone in their faces to film them.#EduardoSerio considers these enclosures “state of the art.” They must be, after all, Architectural Digest Mexico gave him their seal of approval. How laughable. The ego maniac is looking for love in all the wrong places

Sept 20, 2016 BJWT Watchdog

BJWT Serengeti

A closer look at the sprawling #BJWT Mexican Serengeti. Pay special attention to the caged cats in the background. The animals at this facility are NOT free roaming. They are caged. This is NOT a sanctuary. It is a ZOO and a very below average zoo at that. There are NO rolling plains, there are NO sprawling grasslands. There are only prisons and a different form of exploitation. Those that visit, that use their brains, leave that place in disgust because they have realized they have been lied to.#EduardoSerio could NEVER be what he says he is.

Sept 19, 2016 BJWT Watchdog


#BJWTZoo. @JeanneMoos This is how they live. If anyone can prove, with actual footage, these animals roam freely on hundreds of acres of sprawling grasslands, then please, prove me wrong. Then there is the matter of 140 + cats which are not accounted for. Where are they?#EduardoSerio pounds his chest while frothing at the mouth saying his is the BEST SANCTUARY ON THE PLANET. Prove it. Alas, he cannot. No one can. Hiding behind his ignorant followers, the Jim Jones of the Conservation world has managed to fool the masses.

Sept 19, 2016 BJWT Watchdog


State of the Art Enclosures

From back in the day. His constant boasting and crowing of his state of the art quarantine areas look like enclosures for chickens.



Sept 7, 2016 BJWT Watchdog

It is fantastical to see footage of his “state of the art” enclosures within the rolling plains of his very suspect and, may I add, made up Mexican Serengeti. These animals are in “Quarantine Area 1” which is at the front of the Ranch/Zoo. There is a “Quarantine Area 2” at the rear of the Ranch/Zoo. 2.5 acres all up, that is how big his Ranch is. The Pimp of Mexico repeatedly states he has 240+ animals. We know he only has approximately 100. So where are the 140 + animals he so eloquently boasts about?

Pimp of Mexico

The Pimp of Mexico is on fire!!!! Firstly, how on earth could he possibly have set eyes on the interaction between this woman’s cats and herself to make a call such as this? Did he live with her? Has he spend time at her abode to watch her interaction with her cats? What is he now? The all seeing all knowing cat whisperer? I’ll tell you what he is now……a delusional megalomaniac who is clutching at straws. #EduardoSerio very idly throws around words and terms used to describe mental health issues. He calls people “bi-polar,” “schizophrenics,” and he throws these terms around as though they mean so little when really there are so many stigmas attached to these terms. What he is doing is making people believe that this woman actually suffers from a mental illness when nothing could be further from the truth. In fact, if a psychologist were to sit down with him I am sure they would diagnose him with psychosis, a severe mental disorder in which thought and emotions are so impaired that contact is lost with external reality.

Sept 2, 2016 BJWT Watchdog


And just for the record:

I have tried very hard to keep the tone of the Page dignified. At times it becomes incredibly hard. I will allow myself this though, if only to give a thorough description of #EduardoSerio‘s true role: he has single handedly created a Brand on the backs of the young animals in his closet. Those who support him, whether they be the public or his myriad celebrity friends, will wish they never laid eyes on him.


Serio’s Minions

Curious how the collage posted below was shared without the blurb.#EduardoSerio has taught his followers well. Don’t quote any criticisms directly because then they will have to address them. By not quoting, these people can create their own construct in their little heads and blow off steam. Just like Eddie. What he does is calculating, to elicit a particular response from his followers. He whips them up into a frenzy then unleashes them on those that dare to question his methods. I particularly like “we watch hunters kill them all over the world.” I don’t think they watch anything other than Eddie’s animals passing on Giardiasis, back and forth in an environment lacking the most rudimentary sanitary protocols. I’m betting if those cats were tested, many of them would be carrying identical strains of bacteria/parasites which could be tested for DNA to prove they’re all shared. Back and forth it goes. And his followers hang on to every move.

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Aug 31, 2016 BJWT Watchdog