The winners of a competition to visit the Foundation and pet the cubs. Ethical predator facilities have very strict rules, one being: No physical contact allowed from visitors or unqualified volunteers, unless supervised by a qualified member of the sanctuary. Physical contact includes, but is not limited to, touching, petting, stroking. Qualified means education and experience in animal husbandry, animals care courses, veterinary and veterinary nursing to name just a few. The rise of the BJWT Brand is very much dependent on these encounters and marketing strategies, something ethical organizations such as CACH, LionAid, Blood Lions, work so hard to educate the public that cub petting in any form is abusive and exploitative. Serio is a master at exploitation.